SEPTEMBER 16 & 17, 2020


Natcon 2020 Virtual

You can discover the newest trending products and get inspired to take your business to the next level while staying safe at home! Natcon Virtual is a brand-new virtual trade show experience for the promotional products industry so you can see products from top supplier lines right from home. You can also attend our expert-led, online education sessions to learn what’s trending in the industry and new ways to grow your business.


What to Expect When You Log In

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Show Details

  • Natcon Virtual is free to attend for all nationwide distributors and their salespeople.
  • Learn about trending topics during live education sessions. These sessions are provided on-demand so you can attend as many sessions as you want – in any order!
  • Get an exclusive first look at new trends and the hottest products in the industry by visiting curated product pavilions.
  • Chat live with suppliers about their newest products and even participate in live video conferences to get your questions answered right away.
  • Get access to exclusive deals and show specials from top supplier lines!
  • Visit networking lounges to chat live with distributors, regional associations, and discuss a number of different topics with industry leaders.

Become a sponsor

Becoming a show sponsor can help to increase the visibility of your company and products! Highlight your new products to drive traffic to your booth and increase sales.

Please contact Sydney Shore at to discuss details.

Learn More

Education Sessions

CAS 0.5

Listen to suppliers’ stories and connect with colleagues during this panel. Supplier will discuss their “new normal”; what they think has changed for good and what could be temporary? The panel will discuss how they’ve been operating, and they will continue to operate for the rest of the year. Hear about lessons that suppliers have learned during the pandemic. We will have a panel with small and large suppliers from across country talking about how they have been and are currently working with distributors during COVID-19.

CAS 0.5

A panel of distributors will discuss how their businesses have pivoted during COVID-19. They will talk about the changes they’ve made recently and what has been challenging. What has been eye-opening for distributors? The audience will learn valuable lessons about adapting for the future and discuss what the future may hold for our industry. They will touch on supplier and MLR relationships; what has changed recently? What are they doing to support distributors?

CAS 0.5

What does the role of an MLR look like right now? How are MLRs supporting distributors during COVID-19; what has changed? What has been challenging or new? Learn about MLR relationship tips and tricks, lessons learned and the future of the industry.

CAS 0.5

What does the role of an MLR look like right now? How are MLRs supporting distributors during COVID-19; what has changed? What has been challenging or new? Learn about MLR relationship tips and tricks, lessons learned and the future of the industry.

CAS 0.5

Dans cet atelier, Michel Rafael discute des points importants de la décoration. Il abordera les thèmes de la sérigraphie, des technologies numériques, de la broderie et des patchs afin que vous puissiez mieux comprendre ce qui se passe en coulisses. Il restera 20 minutes à la fin pour une séance de questions-réponses et discussion.

CAS 0.5

Joignez-vous aux modérateurs, Sharkie Tarakjian, MAS et Jenny Le Bricon, pour discuter la façon dont les membres du PPPC font face à la pandémie. Nos conférenciers représentent tous les domaines de notre industrie, chaque personne apportant une perspective unique à laquelle vous serez certainement lié. Les conférenciers partageront leurs réflexions sur la situation actuelle et discuteront de ce que l’avenir pourrait réserver à notre industrie.

It’s pretty well accepted that we have to bring value to our customers. It’s not always as clear that they should bring value to the relationship as well. In this session, Dave Fellman will explain how to work both sides of the value equation effectively. The program begins with a clear understanding of what buyers view as value – and there’s far more to that than a competitive price! It continues with an explanation of how your customers can provide value to your business, and how to capture even more of that value than you may be getting now.

Learning Objectives:

  • What buyers view as value, and what they perceive as pain
  • How to protect the value of what your customers are buying from you now
  • How to expand the value of what your customers could be buying from you
  • How to leverage the value of influence – testimonials and referrals

Presenter: David M. Fellman, President, David Fellman & Associates

Dave Fellman is the author of Rules Of Engagement: A Guide To Better Communication – And Better Relationships! – With Everyone Who Is Important To Your Business and The Small Business Book: 10 Ways To Make Your Small Business More Successful. He is a popular speaker who has delivered seminars and keynotes at events across the United States, Canada, England, Ireland, Australia and New Zealand.


CAS 1.0

Ready to tackle your projects and knock out every task in a flash? With the brand-new SAGE project management area, you can easily view and manage all projects, as well as track the status. We’ll also walk you through how projects work with the order management module to streamline your workday. You’ll be ready to supercharge your efficiency and make running your business easier than ever!

Presenter: Ben Stallard, CAS – SAGE Account Executive

Ben Stallard joined the SAGE Distributor Sales Team in 2017. Ben is a graduate of The University of Texas at Arlington, where he studied Economics. He enjoys the team atmosphere at SAGE and brings a contagious enthusiasm to every interaction with his distributor clients. When Ben is away from the office, you can find him cruising the backroads on his motorcycle.

CAS 0.5

With a company store, you can offer a seamless, modern online ordering experience to your clients for their branded merchandise! You’ll lock in business with a client while they enjoy their own convenient and completely customizable online store stocked with their company uniforms, employee incentive gifts, to popular swag they order often. We’ll show you how to incorporate SAGE Company Stores into your offerings, how to qualify a client, and what exactly makes for a successful company store.

Presenter: Kim Ballard – SAGE Sr. Account Executive

Kim Ballard joined SAGE in 2003 as a Distributor Account Executive. Kim attended Southwest Texas State University and Texas State University-San Marcos. She enjoys training distributors on how to use SAGE and providing them with new solutions to improve their businesses. When Kim is not working, you can find her spending time with her family.

CAS 0.5

Having a strong web presence is an essential part of running a business in 2020! At SAGE, we build your website for you. We combine your vision along with our expertise in best practices to ensure your business stands out online. In this session we’ll discuss how to successfully establish a web presence with SAGE Website Standard, SAGE Website Professional, and SAGE Website Professional Plus. We’ll also show you how SAGE Website Professional Plus helps boost your SEO with our exclusive content package including blogs, videos, case studies, and more for you to add to your site to help you stand out from the crowd and attract new clients!

Presenter: Grayson West – SAGE Sr. Account Executive

Grayson West is currently a Sr. Account Executive and joined SAGE as a Distributor Account Executive in 2011. Grayson holds a degree in Criminal Justice. His favorite thing about working at SAGE is helping distributors succeed and becoming an extended part of their teams. When Grayson is not working, you can usually find him on a golf course.

CAS 0.5

Segmentation and personalization are trending topics in the marketing world, but how can you incorporate them into your business? Have no fear because SAGE offers useful marketing solutions, like the SAGE Print Studio custom catalogs and ready-to-send email campaigns, that will help you promote your business! We’ll show you some fresh, new ideas for how to use these marketing solutions, as well as tips on allocating a portion of your marketing budget to these cost-effective solutions.

Presenter: Cody Smith – SAGE Account Executive

Cody Smith joined SAGE in 2019 as a Distributor Account Executive. He graduated from the University of North Texas with a bachelor’s degree in Advertising and Public Relations. His favorite aspect about SAGE is the team support and family-type mentality among coworkers. When he’s not at work, Cody enjoys going to concerts, traveling, and playing with his French Bulldog, Murphy.

CAS 0.5

Class is in session for distributors who are new to SAGE or want a refresher course. Get introduced to the industry’s most popular research and business management solution. We’ll unpack the most powerful features of SAGE Online, including our database of over one million products, the presentation publisher, order management, and the CRM module.

Presenter: Emily West – SAGE Account Executive

Emily West joined the SAGE Distributor Sales Team in 2016. Emily is a graduate of Texas Tech University, where she studied Interior Design and Architecture. She enjoys the relationships she’s developed with her distributor clients as well as the close bonds she has with her colleagues. When she is not working, you can find her playing with her two puppies, Harlee and Harper.

Ce cours est destiné aux nouveaux distributeurs SAGE ainsi qu’aux distributeurs ayant besoin d’un rappel des bases. Découvrez la solution de recherche et de gestion d’entreprise la plus populaire du secteur. Nous allons découvrir les fonctionnalités les plus puissantes de SAGE Web, y compris notre base de données de plus d’un million de produits, l’éditeur de présentation, la gestion des commandes, et le module CRM.

Presenter: Delphine Zimmern – SAGE Account Executive

Avoir une forte présence sur le Web est un élément essentiel de la gestion d’une entreprise en 2020! Chez SAGE, nous construisons votre site Web pour vous. Nous combinons votre vision et notre expertise pour que votre entreprise se différencie en ligne. Dans cette session, nous verrons comment établir votre succès en ligne grâce à 5 conseils importants. Nous vous montrerons également comment SAGE Website Professional Plus aide à booster votre référencement SEO grâce à notre package de contenu exclusif comprenant des blogs, des vidéos, des études de cas et bien plus, à ajouter à votre site, pour vous aider à vous démarquer et attirer de nouveaux clients!

Presenter: Delphine Zimmern – SAGE Account Executive

Speaker: Julia Maddox

CAS 1.0

In this 60-minute virtual session, Julia Maddox will describe the design thinking process and the positive impact on innovation. This session will be designed for small business with content that has creative and human centered solutions at is core. Participants will learn steps that can be applied immediately after the session. Throughout the session there will be brainstorming activities. In order to get the most out of this session please pause the video to complete each exercise before continuing to play the session.

Speaker: Shakira M. Brown

MAS 1.0

A crisis of any kind can threaten your organization’s brand image at a moment’s notice, requiring you to act faster than ever before to effectively communicate. It’s more important than ever not only to have a plan in place to respond to these crises, but also to train your team in appropriate techniques, authentic responses, and strategic engagement to steer the conversation. It is critical to send messages via proper channels to reach internal and external stakeholders. Award-winning branding and business communication strategist, Shakira Brown will share essential communication best practices to help instill trust and mitigate reputation damage on the onset of a crisis. Whether you’re looking to bolster your reputation or better respond to situations at any time without notice, you’ll learn the value of transparency and quick response. Plus, find out which crisis response tools to use and when to use them.

Exhibitor List

  • 3M
  • Alphabroder Canada
  • Artech Pro
  • ASI Canada
  • AT Designs
  • Attraction Inc.
  • BIC Graphic
  • Botanical Paperworks Inc.
  • Castelli Canada/The Bravo Group
  • Creative Mat Inc.
  • Cutter & Buck
  • Debco Bag Distributors
  • Emblemtek Solutions Group Inc.
  • Justin Case
  • M. Macaron Inc.
  • My Green Bag / Tout un sac
  • Newell Rubbermaid – Sandford Brands
  • Otterbox
  • PCNA/Trimark
  • Pioneer Balloon
  • PPAI
  • PPPC
  • PRG
  • Prizes for Excellence
  • Promo Plastik, Coopertive de travailleurs
  • SAGE
  • St. Regis Group
  • Toba Sportswear
  • Tough Duck/Richlu
  • Vinyform Ltée

Frequently Asked Questions

What is Natcon Virtual?

Natcon Virtual is an educational event and tradeshow for promotional products professionals. You’ll have access to quality industry education, sales advice, product help, networking, and more!

Where and When is?

September 16-17, 2020

10:00 am – 5:00 pm*

Natcon Virtual will be held online this year to help everyone practice safe social distancing.

*Eastern time

Who Can Attend?

All qualified Canadian promotional products distributors are welcome to attend.